# Privacy Policy — Serenity1 Home Builders
Effective Date: May 5, 2026
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## 1. Introduction
Serenity1 Home Builders ("Company," "we," "us," or "our") operates the website azserenityhomebuilders.com and provides luxury home remodeling services in Scottsdale, Arizona, and surrounding areas. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit forms, or communicate with us via phone, email, or text message.
By using our website or providing your personal information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or submit your information.
## 2. Information We Collect
We collect personal information that you voluntarily provide to us, including but not limited to:
- Contact Information: Full name, email address, phone number, and city
- Project Information: Design preferences, room type, budget range, project type, and project notes
- Communication Records: Messages, inquiries, and correspondence you send to us
- Device and Usage Data: IP address, browser type, pages visited, and time spent on our website (collected automatically via cookies and analytics tools)
We only collect personal information when it is truly needed to provide our services to you.
## 3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To respond to your inquiries, schedule consultations, and manage your remodeling project
- SMS/Text Communications: To send appointment confirmations, reminders, project updates, follow-up messages, and review requests via text message to the phone number you provide
- Email Communications: To send project-related correspondence, estimates, and follow-ups
- Customer Support: To address your questions, concerns, and requests
- Service Improvement: To analyze website usage and improve our services, website, and user experience
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
## 4. SMS/Text Messaging Program
When you provide your phone number and consent to receive text messages from Serenity1 Home Builders, the following terms apply:
- Consent: By checking the SMS consent checkbox on any of our forms, you expressly consent to receive text messages from Serenity1 Home Builders at the phone number provided. Consent is not a condition of purchase or service.
- Types of Messages: You may receive appointment confirmations, appointment reminders, project updates, follow-up messages, review requests, and responses to your inquiries.
- Message Frequency: Message frequency varies based on your project status and interactions with us.
- Costs: Message and data rates may apply. Contact your wireless carrier for details about your messaging plan.
- Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further texts will be sent.
- Help: For help or questions about our text messaging program, reply HELP to any message or contact us at [email protected].
- Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.
- No Data Sharing for SMS: We do not sell, rent, or share your phone number or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Your SMS consent and phone number information will only be used by Serenity1 Home Builders for the purposes described in this Privacy Policy.
## 5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Necessary Cookies: Ensure core website functionality
- Functionality Cookies: Remember your preferences and settings
- Analytical Cookies: Measure website performance and usage patterns
- Remarketing Cookies: Deliver relevant advertising on third-party platforms
You can control cookie preferences through your browser settings. Disabling cookies may affect website functionality.
## 6. How We Share Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating our business (e.g., CRM platforms, email marketing tools, analytics providers), subject to confidentiality obligations
- Legal Requirements: When required by law, regulation, subpoena, court order, or other legal process
- Business Protection: To protect the rights, safety, or property of Serenity1 Home Builders, our clients, or the public
All third-party service providers are contractually required to protect your information and use it only for the purposes we specify.
## 7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, provide our services, and comply with legal obligations. When your information is no longer needed, we securely delete or anonymize it.
## 8. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
## 9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal exceptions
- Opt-Out: Opt out of receiving marketing communications at any time
To exercise any of these rights, contact us at [email protected].
## 10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
## 11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
## 12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Privacy Policy.
## 13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Serenity1 Home Builders
7349 N. Via Paseo del Sur, Ste-87
Scottsdale, AZ 85258
Phone: +1 (602) 610-6384
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© 2026 Serenity1 Home Builders. All rights reserved.
